Independent web studio · Brisbane

harissl@icloud.com

Work 03 · Case study

CIBI

Many worlds, one welcoming doorway.

Role
Redesign
Platform
Shopify
Services
Redesign, Shopify, Performance, Mobile
Industry
Café, grocer & design store
Location
Melbourne
CIBI website, scrolling from the homepage down

The brief

CIBI is a café, a Japanese grocer, a design store and a publisher, all under one roof. The old website didn't do any of them justice.

The previous site was slow, didn't render properly on phones and felt far less considered than the store itself. For a business built on beautiful, well-chosen things, that gap mattered.

The brief was to make the site feel like walking into CIBI: warm, curious and easy to move around.

CIBI on a phone, screen 1
CIBI on a phone, screen 2
CIBI on a phone, screen 3

What we did

  1. 01

    One doorway, many rooms

    Shop, brands, café and story each keep their own character, but share one navigation and one visual language.

  2. 02

    Phones first

    Every template was rebuilt to work properly on mobile, where most visitors arrive.

  3. 03

    Faster everywhere

    Lighter pages, properly sized images and fewer third-party scripts make browsing feel immediate.

  4. 04

    Let the objects speak

    Editorial layouts give products and exhibitions room, so the site sells the way the store does.

Outcome

The site now loads noticeably faster, works properly on every phone, and finally looks like the business customers know in person.

Visit CIBI (opens in a new tab)

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