/* ==========================================================================
   Proaktivis — visual system
   Palette : warm paper ground, warm-black ink, per-project accent
   Type    : display serif (Iowan/Palatino) · system sans · mono utility layer
   Layout  : 12-column editorial grid, sticky case rails, full-bleed media
   ========================================================================== */

@property --accent {
  syntax: "<color>";
  inherits: true;
  initial-value: #ff5a4f;
}

:root {
  /* Ground — warm neutrals biased toward the accent, never a flat grey */
  --paper: #f3f0e8;
  --paper-raised: #f8f6f0;
  --paper-sunk: #e9e4d7;
  --paper-deep: #ded9ca;

  /* Ink */
  --ink: #14130f;
  --ink-soft: #3d3a32;
  --muted: #76705f;
  --line: rgba(20, 19, 15, 0.16);
  --line-strong: rgba(20, 19, 15, 0.34);

  --accent: #ff5a4f;

  /* Type roles */
  --serif: "Iowan Old Style", "Palatino Linotype", Palatino, "Book Antiqua", "URW Palladio L", P052, Georgia, serif;
  --sans: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "Segoe UI", Helvetica, Arial, sans-serif;
  --mono: ui-monospace, "SF Mono", SFMono-Regular, Menlo, Consolas, "Liberation Mono", monospace;

  /* Scale */
  --pad: clamp(1.25rem, 2.7vw, 3.25rem);
  --gap: clamp(1rem, 1.4vw, 1.5rem);
  --section-y: clamp(6rem, 11vw, 12rem);

  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  --ease-soft: cubic-bezier(0.4, 0, 0.2, 1);

  color-scheme: light;
}

* { box-sizing: border-box; }

html {
  scroll-behavior: smooth;
  background: var(--paper);
  scrollbar-color: var(--line-strong) var(--paper-sunk);
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.35;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  overflow-x: clip;
  transition: background 700ms var(--ease-soft);
}

body.menu-open { overflow: hidden; }
body.cursor-active .cursor-view { cursor: none; }

img { display: block; width: 100%; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button { color: inherit; font: inherit; }

h1, h2, h3, blockquote { text-wrap: balance; }
p { text-wrap: pretty; }

::selection { background: var(--accent); color: #fff; }

:focus-visible {
  outline: 2px solid var(--accent);
  outline-offset: 3px;
  border-radius: 1px;
}

/* --- Fixed chrome ---------------------------------------------------- */

.skip-link {
  position: fixed;
  z-index: 1200;
  top: calc(0.75rem + env(safe-area-inset-top, 0px));
  left: 0.75rem;
  padding: 0.75rem 1rem;
  background: var(--ink);
  color: var(--paper);
  font-family: var(--mono);
  font-size: 0.72rem;
  transform: translateY(-200%);
  transition: transform 220ms var(--ease);
}
.skip-link:focus { transform: translateY(0); }

.progress {
  position: fixed;
  z-index: 300;
  top: 0;
  left: 0;
  right: 0;
  height: 2px;
  pointer-events: none;
}
.progress span {
  display: block;
  width: 100%;
  height: 100%;
  background: var(--accent);
  transform: scaleX(0);
  transform-origin: left;
  will-change: transform;
}

/* Paper grain — keeps large flat fields from reading as flat screen fills */
.grain {
  position: fixed;
  z-index: 90;
  inset: -20%;
  pointer-events: none;
  opacity: 0.05;
  mix-blend-mode: multiply;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='220' height='220'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='220' height='220' filter='url(%23n)'/%3E%3C/svg%3E");
}

.site-header {
  position: fixed;
  z-index: 100;
  inset: 0 0 auto 0;
  height: 78px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  padding: env(safe-area-inset-top, 0px) var(--pad) 0;
  color: var(--ink);
  border-bottom: 1px solid transparent;
  transition: background 400ms var(--ease-soft), height 400ms var(--ease),
    border-color 400ms ease, transform 500ms var(--ease), backdrop-filter 400ms ease;
}
.site-header.is-scrolled {
  height: 62px;
  background: color-mix(in srgb, var(--paper) 86%, transparent);
  backdrop-filter: blur(16px) saturate(1.1);
  -webkit-backdrop-filter: blur(16px) saturate(1.1);
  border-color: var(--line);
}
.site-header.is-hidden { transform: translateY(-104%); }

.wordmark {
  display: flex;
  align-items: center;
  gap: 0.55rem;
  font-size: clamp(1rem, 1.5vw, 1.22rem);
  font-weight: 700;
  letter-spacing: -0.045em;
}
.wordmark-mark {
  width: 0.62rem;
  height: 0.62rem;
  border-radius: 50%;
  background: var(--accent);
  transition: transform 500ms var(--ease);
}
.wordmark:hover .wordmark-mark { transform: scale(1.5); }
.wordmark-text > * { display: inline-block; }

.primary-nav { display: flex; align-items: center; gap: clamp(1rem, 2.3vw, 2.4rem); }
.primary-nav a {
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}
.primary-nav a:not(.nav-cta) { position: relative; }
.primary-nav a:not(.nav-cta)::after {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  bottom: -0.35rem;
  height: 1px;
  background: currentColor;
  transform: scaleX(0);
  transform-origin: right;
  transition: transform 320ms var(--ease);
}
.primary-nav a:hover::after,
.primary-nav a:focus-visible::after { transform: scaleX(1); transform-origin: left; }

.nav-cta {
  position: relative;
  overflow: hidden;
  padding: 0.7rem 1rem;
  border: 1px solid currentColor;
  isolation: isolate;
}
.nav-cta::before {
  content: "";
  position: absolute;
  inset: 0;
  z-index: -1;
  background: var(--ink);
  transform: translateY(101%);
  transition: transform 420ms var(--ease);
}
.nav-cta:hover, .nav-cta:focus-visible { color: var(--paper); }
.nav-cta:hover::before, .nav-cta:focus-visible::before { transform: translateY(0); }

.magnetic-inner {
  display: inline-block;
  will-change: transform;
  transition: transform 500ms var(--ease);
}

/* Mobile menu toggle + panel */
.menu-toggle {
  display: none;
  align-items: center;
  gap: 0.55rem;
  padding: 0.5rem 0;
  border: 0;
  background: transparent;
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  cursor: pointer;
}
.menu-toggle-bars {
  display: grid;
  gap: 5px;
  width: 22px;
}
.menu-toggle-bars i {
  display: block;
  height: 1px;
  background: currentColor;
  transition: transform 380ms var(--ease), opacity 200ms ease;
}
.menu-toggle[aria-expanded="true"] .menu-toggle-bars i:first-child { transform: translateY(3px) rotate(45deg); }
.menu-toggle[aria-expanded="true"] .menu-toggle-bars i:last-child { transform: translateY(-3px) rotate(-45deg); }

.mobile-menu[hidden] { display: none; }

.mobile-menu {
  position: fixed;
  z-index: 95;
  inset: 0;
  display: flex;
  padding: calc(84px + env(safe-area-inset-top, 0px)) var(--pad) calc(2rem + env(safe-area-inset-bottom, 0px));
  background: var(--paper);
  clip-path: inset(0 0 100% 0);
  transition: clip-path 620ms var(--ease);
}
.mobile-menu.is-open { clip-path: inset(0); }
.mobile-menu-inner {
  display: flex;
  flex-direction: column;
  justify-content: center;
  width: 100%;
  border-top: 1px solid var(--line);
}
.mobile-menu-eyebrow { padding: 1.1rem 0; color: var(--muted); }
.mobile-menu a[data-menu-link] {
  display: flex;
  align-items: baseline;
  gap: 1rem;
  padding: 0.85rem 0;
  border-top: 1px solid var(--line);
  font-family: var(--serif);
  font-size: clamp(2.2rem, 11vw, 3.4rem);
  letter-spacing: -0.045em;
  line-height: 1;
  opacity: 0;
  transform: translateY(1.1rem);
  transition: opacity 500ms var(--ease), transform 600ms var(--ease), color 220ms ease;
}
.mobile-menu.is-open a[data-menu-link] { opacity: 1; transform: none; }
.mobile-menu a[data-menu-link]:nth-child(2) { transition-delay: 90ms; }
.mobile-menu a[data-menu-link]:nth-child(3) { transition-delay: 150ms; }
.mobile-menu a[data-menu-link]:nth-child(4) { transition-delay: 210ms; }
.mobile-menu a[data-menu-link]:nth-child(5) { transition-delay: 270ms; }
.mobile-menu a[data-menu-link]:active { color: var(--accent); }
.mobile-menu a[data-menu-link] span {
  font-family: var(--mono);
  font-size: 0.7rem;
  letter-spacing: 0.06em;
  color: var(--muted);
}
.mobile-menu-foot {
  margin: auto 0 0;
  padding-top: 1.5rem;
  border-top: 1px solid var(--line);
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.04em;
}

/* --- Shared type ------------------------------------------------------ */

.eyebrow {
  display: flex;
  align-items: center;
  align-self: start;
  gap: 0.5rem;
  margin: 0;
  font-family: var(--mono);
  font-size: 0.67rem;
  font-weight: 400;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.status-dot {
  width: 0.4rem;
  height: 0.4rem;
  flex: none;
  border-radius: 50%;
  background: var(--accent);
  box-shadow: 0 0 0 0 color-mix(in srgb, var(--accent) 60%, transparent);
  animation: pulse 2.8s var(--ease-soft) infinite;
}
@keyframes pulse {
  0%   { box-shadow: 0 0 0 0 color-mix(in srgb, var(--accent) 55%, transparent); }
  70%  { box-shadow: 0 0 0 0.5rem color-mix(in srgb, var(--accent) 0%, transparent); }
  100% { box-shadow: 0 0 0 0 color-mix(in srgb, var(--accent) 0%, transparent); }
}

/* Line-mask reveal used by every display heading */
.line-mask {
  display: block;
  overflow: hidden;
  padding: 0.09em 0 0.17em;
  margin: -0.09em 0 -0.17em;
}
.line-mask > span {
  display: block;
  transform: translateY(128%);
  transition: transform 900ms var(--ease);
}
.is-split-in .line-mask > span { transform: translateY(0); }
.line-mask:nth-child(2) > span { transition-delay: 70ms; }
.line-mask:nth-child(3) > span { transition-delay: 140ms; }
.line-mask:nth-child(4) > span { transition-delay: 210ms; }
.line-mask:nth-child(5) > span { transition-delay: 280ms; }
.line-mask:nth-child(6) > span { transition-delay: 350ms; }

/* --- Hero ------------------------------------------------------------- */

.hero {
  position: relative;
  min-height: 100svh;
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  grid-template-rows: minmax(0, 1fr) auto;
  gap: 1.25rem;
  padding: calc(104px + env(safe-area-inset-top, 0px)) var(--pad) 1.4rem;
  background: var(--paper);
  isolation: isolate;
}
.hero::before {
  content: "";
  position: absolute;
  inset: 0 auto 0 42%;
  width: 1px;
  background: linear-gradient(180deg, transparent, var(--line) 12%, var(--line) 88%, transparent);
  z-index: -1;
}
.hero-copy {
  grid-column: 1 / span 5;
  align-self: start;
  max-width: 44rem;
  padding-top: clamp(1.5rem, 5vh, 4.5rem);
}
.hero-kicker { color: var(--ink-soft); }
.hero h1 {
  max-width: 8.4em;
  margin: 1.15rem 0 1.4rem;
  font-family: var(--serif);
  font-size: clamp(3rem, 5.8vw, 6.6rem);
  font-weight: 400;
  letter-spacing: -0.055em;
  line-height: 0.9;
}
.hero-intro {
  max-width: 29rem;
  margin: 0;
  color: var(--muted);
  font-size: clamp(0.95rem, 1.2vw, 1.1rem);
  line-height: 1.5;
}

.js .hero-copy > * { opacity: 0; transform: translateY(1.1rem); }
.js .hero-loaded .hero-copy > * {
  opacity: 1;
  transform: none;
  transition: opacity 800ms var(--ease-soft), transform 900ms var(--ease);
}
.js .hero-loaded .hero-copy > *:nth-child(1) { transition-delay: 60ms; }
.js .hero-loaded .hero-copy > *:nth-child(2) { transition-delay: 0ms; }
.js .hero-loaded .hero-copy > *:nth-child(3) { transition-delay: 420ms; }
.js .hero-loaded .hero-copy > *:nth-child(4) { transition-delay: 560ms; }
.js .hero-copy h1 { opacity: 1; transform: none; }

.hero-stage {
  grid-column: 6 / -1;
  grid-row: 1 / -1;
  align-self: stretch;
  display: flex;
  flex-direction: column;
  min-height: 0;
}
.js .hero-stage { opacity: 0; transform: translateY(1.5rem); }
.js .hero-loaded .hero-stage {
  opacity: 1;
  transform: none;
  transition: opacity 900ms 200ms var(--ease-soft), transform 1000ms 200ms var(--ease);
}

.hero-image-wrap {
  position: relative;
  flex: 1;
  min-height: 48vh;
  overflow: hidden;
  background: var(--paper-deep);
}
.hero-image-wrap::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, transparent 62%, rgba(0, 0, 0, 0.16));
  pointer-events: none;
}
.hero-image-wrap img {
  height: 100%;
  object-fit: cover;
  object-position: top center;
  transition: opacity 260ms ease, transform 1.1s var(--ease), filter 260ms ease;
}
.hero-stage:hover .hero-image-wrap img { transform: scale(1.022); }
.hero-stage.is-switching .hero-image-wrap img { opacity: 0; filter: blur(6px); transform: scale(1.03); }

.stage-badge {
  position: absolute;
  z-index: 1;
  top: 0.9rem;
  right: 0.9rem;
  padding: 0.45rem 0.7rem;
  background: var(--accent);
  color: #fff;
  font-family: var(--mono);
  font-size: 0.62rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  opacity: 0;
  transform: translateY(-0.4rem);
  transition: opacity 300ms ease, transform 400ms var(--ease);
}
.hero-stage:hover .stage-badge,
.hero-stage:focus-visible .stage-badge { opacity: 1; transform: none; }

.stage-meta {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(13rem, 0.65fr);
  gap: 1.5rem;
  align-items: end;
  padding-top: 1rem;
}
.stage-index {
  margin: 0 0 0.35rem;
  font-family: var(--mono);
  font-size: 0.67rem;
  letter-spacing: 0.1em;
  font-variant-numeric: tabular-nums;
  color: var(--muted);
}
.stage-meta h2 {
  margin: 0;
  font-size: clamp(1.4rem, 2.2vw, 2.5rem);
  font-weight: 500;
  letter-spacing: -0.04em;
}
.stage-meta > p { max-width: 24rem; margin: 0; color: var(--muted); font-size: 0.82rem; line-height: 1.45; }

.hero-selector {
  grid-column: 1 / span 5;
  align-self: end;
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  max-width: 38rem;
  border-top: 1px solid var(--line);
}
.js .hero-selector { opacity: 0; transform: translateY(0.9rem); }
.js .hero-loaded .hero-selector {
  opacity: 1;
  transform: none;
  transition: opacity 800ms 480ms var(--ease-soft), transform 800ms 480ms var(--ease);
}
.project-tab {
  position: relative;
  padding: 0.75rem 0;
  border: 0;
  border-bottom: 1px solid var(--line);
  background: transparent;
  text-align: left;
  font-size: 0.78rem;
  cursor: pointer;
  transition: padding-left 300ms var(--ease), color 250ms var(--ease-soft);
}
.project-tab:nth-child(odd) { padding-right: 1rem; }
.project-tab:nth-child(even) { padding-left: 1rem; border-left: 1px solid var(--line); }
.project-tab span {
  display: inline-block;
  width: 2rem;
  color: var(--muted);
  font-family: var(--mono);
  font-size: 0.64rem;
  font-variant-numeric: tabular-nums;
  transition: color 250ms ease;
}
.project-tab:hover,
.project-tab:focus-visible,
.project-tab.is-active { color: var(--accent); }
.project-tab.is-active span { color: var(--accent); }
.project-tab:nth-child(odd):hover,
.project-tab:nth-child(odd):focus-visible,
.project-tab:nth-child(odd).is-active { padding-left: 0.45rem; }
.project-tab:nth-child(even):hover,
.project-tab:nth-child(even):focus-visible,
.project-tab:nth-child(even).is-active { padding-left: 1.45rem; }

/* autoplay timing made visible, so the rotation reads as deliberate */
.tab-progress {
  position: absolute;
  left: 0;
  right: 0;
  bottom: -1px;
  height: 1px;
  background: var(--accent);
  transform: scaleX(0);
  transform-origin: left;
}
.project-tab.is-timing .tab-progress { animation: tab-fill var(--tab-duration, 5200ms) linear forwards; }
@keyframes tab-fill { from { transform: scaleX(0); } to { transform: scaleX(1); } }

.scroll-cue {
  display: none;
  align-items: center;
  gap: 0.7rem;
  align-self: start;
  margin-top: clamp(2rem, 5vh, 4rem);
  font-family: var(--mono);
  font-size: 0.64rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--muted);
}
.scroll-cue i {
  position: relative;
  display: block;
  width: 3.2rem;
  height: 1px;
  background: var(--line-strong);
  overflow: hidden;
}
.scroll-cue i::after {
  content: "";
  position: absolute;
  inset: 0;
  background: var(--accent);
  transform-origin: left;
  animation: cue 2.4s var(--ease-soft) infinite;
}
@keyframes cue {
  0%   { transform: scaleX(0); transform-origin: left; }
  45%  { transform: scaleX(1); transform-origin: left; }
  55%  { transform: scaleX(1); transform-origin: right; }
  100% { transform: scaleX(0); transform-origin: right; }
}

/* --- Intro band + marquee -------------------------------------------- */

.intro-band {
  display: grid;
  grid-template-columns: repeat(12, minmax(0, 1fr));
  gap: 1.25rem;
  padding: clamp(7rem, 14vw, 14rem) var(--pad) clamp(4rem, 7vw, 7rem);
  border-top: 1px solid var(--line);
}
.intro-band .eyebrow { grid-column: 1 / span 3; color: var(--muted); }
.intro-statement {
  grid-column: 5 / -1;
  max-width: 13em;
  margin: -0.22em 0 0;
  font-family: var(--serif);
  font-size: clamp(2.5rem, 5vw, 5.6rem);
  letter-spacing: -0.045em;
  line-height: 0.98;
}

.marquee {
  overflow: hidden;
  padding: 1.15rem 0;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  background: var(--paper-sunk);
  user-select: none;
}
.marquee-track { display: flex; width: max-content; will-change: transform; }
.marquee-group {
  display: flex;
  align-items: center;
  gap: 1.5rem;
  padding-right: 1.5rem;
  white-space: nowrap;
}
.marquee-group em {
  font-family: var(--serif);
  font-style: normal;
  font-size: clamp(1.1rem, 1.9vw, 1.8rem);
  letter-spacing: -0.03em;
}
.marquee-group b { color: var(--accent); font-weight: 400; }

/* --- Case studies ----------------------------------------------------- */

.case-study {
  --case-bg: #c8bba5;
  position: relative;
  display: grid;
  grid-template-columns: minmax(18rem, 0.85fr) minmax(0, 1.65fr);
  gap: clamp(2rem, 6vw, 7rem);
  padding: clamp(6rem, 10vw, 10rem) var(--pad);
  background: var(--case-bg);
  isolation: isolate;
}
.case-study::before {
  content: "";
  position: absolute;
  inset: 0;
  z-index: -1;
  background: radial-gradient(120% 70% at 50% 0%, rgba(255, 255, 255, 0.28), transparent 62%);
  pointer-events: none;
}
.case-reverse { grid-template-columns: minmax(0, 1.65fr) minmax(18rem, 0.85fr); }
.case-reverse .case-copy { grid-column: 2; grid-row: 1; }
.case-reverse .case-media { grid-column: 1; grid-row: 1; }

.case-hareer { --case-bg: #b8a78c; }
.case-nimbus { --case-bg: #dcd6c6; }
.case-cibi   { --case-bg: #d64a60; color: #1b0f11; }
.case-maison { --case-bg: #d7d3f0; }

.case-copy {
  position: sticky;
  top: 16vh;
  align-self: start;
  min-height: 67vh;
  display: flex;
  flex-direction: column;
}
.case-copy .eyebrow { opacity: 0.72; font-variant-numeric: tabular-nums; }
.case-copy h2 {
  max-width: 8em;
  margin: 1.5rem 0 1.3rem;
  font-family: var(--serif);
  font-size: clamp(3.1rem, 5.3vw, 6.4rem);
  font-weight: 400;
  letter-spacing: -0.055em;
  line-height: 0.9;
}
.case-lede { max-width: 31rem; margin: 0; font-size: clamp(1rem, 1.4vw, 1.25rem); line-height: 1.4; }
.case-meta { margin: auto 0 2rem; border-top: 1px solid currentColor; font-family: var(--mono); }
.case-meta div {
  display: grid;
  grid-template-columns: 7rem 1fr;
  gap: 1rem;
  padding: 0.75rem 0;
  border-bottom: 1px solid currentColor;
  font-size: 0.72rem;
  letter-spacing: 0.02em;
}
.case-meta dt { opacity: 0.6; text-transform: uppercase; letter-spacing: 0.08em; font-size: 0.65rem; align-self: center; }
.case-meta dd { margin: 0; }

.text-link {
  position: relative;
  align-self: flex-start;
  padding-bottom: 0.3rem;
  font-family: var(--mono);
  font-size: 0.72rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}
.text-link::after {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  bottom: 0;
  height: 1px;
  background: currentColor;
  transform-origin: right;
  transition: transform 420ms var(--ease);
}
.text-link:hover::after, .text-link:focus-visible::after { transform: scaleX(0); transform-origin: right; }
.text-link span { display: inline-block; transition: transform 300ms var(--ease); }
.text-link:hover span, .text-link:focus-visible span { transform: translate(0.25rem, -0.25rem); }

.case-media { min-width: 0; }
.case-media figure { margin: 0; overflow: hidden; background: rgba(255, 255, 255, 0.2); }
.case-media img {
  height: 100%;
  object-fit: cover;
  object-position: top center;
  transition: transform 1.2s var(--ease);
}
.case-media figure:hover img { transform: scale(1.02); }
.media-wide { aspect-ratio: 1.48 / 1; }
.media-pair {
  display: grid;
  grid-template-columns: minmax(0, 1.65fr) minmax(10rem, 0.55fr);
  gap: clamp(1rem, 2.5vw, 2.4rem);
  align-items: end;
  margin: clamp(1rem, 2.5vw, 2.4rem) 0 0 clamp(1rem, 6vw, 7rem);
}
.case-reverse .media-pair {
  grid-template-columns: minmax(10rem, 0.55fr) minmax(0, 1.65fr);
  margin-left: 0;
  margin-right: clamp(1rem, 6vw, 7rem);
}
.media-detail { aspect-ratio: 1.25 / 1; }
.media-phone { aspect-ratio: 0.5 / 1; max-height: 38rem; }
.case-note {
  max-width: 34rem;
  margin: clamp(2rem, 4vw, 4.5rem) 0 0 auto;
  padding-top: 0.85rem;
  border-top: 1px solid currentColor;
  font-family: var(--serif);
  font-size: clamp(1.25rem, 2vw, 2rem);
  line-height: 1.12;
}
.case-reverse .case-note { margin-left: 0; margin-right: auto; }

/* --- Quote ------------------------------------------------------------ */

.quote-section {
  position: relative;
  min-height: 85vh;
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: clamp(6rem, 12vw, 12rem) var(--pad);
  background: var(--ink);
  color: var(--paper);
  overflow: hidden;
}
.quote-section::before {
  content: "";
  position: absolute;
  inset: 0;
  background: radial-gradient(80% 60% at 50% 40%, color-mix(in srgb, var(--accent) 16%, transparent), transparent 70%);
  pointer-events: none;
}
.quote-section > * { position: relative; }
.quote-section .eyebrow { color: color-mix(in srgb, var(--paper) 62%, transparent); }
.quote-section blockquote {
  max-width: 16em;
  margin: clamp(2rem, 5vw, 4rem) auto;
  font-family: var(--serif);
  font-size: clamp(2.6rem, 5.2vw, 6rem);
  font-weight: 400;
  line-height: 0.98;
  letter-spacing: -0.045em;
}
.quote-credit {
  width: min(100%, 71rem);
  margin: 0 auto;
  text-align: right;
  font-family: var(--mono);
  font-size: 0.7rem;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  opacity: 0.6;
}

/* --- Visual duet ------------------------------------------------------ */

.visual-duet { padding: clamp(7rem, 11vw, 11rem) var(--pad); }
.duet-heading {
  display: grid;
  grid-template-columns: 1fr 2fr;
  gap: 2rem;
  align-items: start;
  margin-bottom: clamp(3rem, 6vw, 6rem);
}
.duet-heading .eyebrow, .index-heading .eyebrow, .approach-heading .eyebrow { color: var(--muted); }
.duet-explainer {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 0.75rem;
  margin: 0 0 1rem;
}
.duet-explainer > div {
  display: grid;
  grid-template-columns: minmax(10rem, 0.65fr) minmax(0, 1fr);
  gap: clamp(1rem, 2.5vw, 3rem);
  align-items: start;
  padding: 1rem 0;
  border-top: 1px solid var(--ink);
}
.duet-explainer > div > p:last-child {
  max-width: 29rem;
  margin: 0;
  color: var(--muted);
  font-size: clamp(0.8rem, 1vw, 0.95rem);
  line-height: 1.5;
}
.duet-heading h2,
.index-heading h2,
.approach-heading h2 {
  max-width: 10em;
  margin: -0.2em 0 0;
  font-family: var(--serif);
  font-size: clamp(2.6rem, 5.4vw, 6.2rem);
  font-weight: 400;
  letter-spacing: -0.05em;
  line-height: 0.94;
}

.duet-panels { display: flex; min-height: 70vh; gap: 0.75rem; }
.duet-panel {
  position: relative;
  flex: 1 1 50%;
  min-width: 0;
  overflow: hidden;
  transition: flex-basis 700ms var(--ease);
}
.duet-panel:hover, .duet-panel:focus-visible { flex-basis: 64%; }
.duet-panel img {
  height: 100%;
  object-fit: cover;
  object-position: top center;
  transition: transform 1s var(--ease), filter 500ms ease;
  filter: saturate(0.92);
}
.duet-panel:hover img, .duet-panel:focus-visible img { transform: scale(1.03); filter: saturate(1.05); }
.duet-panel::after {
  content: "";
  position: absolute;
  inset: 40% 0 0;
  background: linear-gradient(transparent, rgba(0, 0, 0, 0.78));
  transition: inset 700ms var(--ease);
}
.duet-panel:hover::after, .duet-panel:focus-visible::after { inset: 25% 0 0; }
.duet-panel > div {
  position: absolute;
  z-index: 1;
  left: clamp(1rem, 2.5vw, 2.5rem);
  right: clamp(1rem, 2.5vw, 2.5rem);
  bottom: clamp(1rem, 2.5vw, 2.5rem);
  color: #fff;
}
.duet-panel span { font-family: var(--mono); font-size: 0.67rem; letter-spacing: 0.12em; opacity: 0.8; }
.duet-panel h3 {
  margin: 0.4rem 0 0;
  font-family: var(--serif);
  font-size: clamp(2.4rem, 4.6vw, 5.5rem);
  font-weight: 400;
  letter-spacing: -0.05em;
  line-height: 0.92;
}
.duet-panel p {
  margin: 0.55rem 0 0;
  font-family: var(--mono);
  font-size: 0.7rem;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  opacity: 0;
  transform: translateY(0.75rem);
  transition: opacity 400ms ease, transform 500ms var(--ease);
}
.duet-panel:hover p, .duet-panel:focus-visible p { opacity: 0.9; transform: none; }

/* --- Work index ------------------------------------------------------- */

.work-index { padding: clamp(7rem, 11vw, 11rem) var(--pad); background: var(--paper-sunk); }
.index-heading { display: grid; grid-template-columns: 1fr 2fr; gap: 2rem; margin-bottom: clamp(4rem, 8vw, 8rem); }
.index-layout {
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(22rem, 0.85fr);
  gap: clamp(2rem, 7vw, 8rem);
  align-items: start;
}
.index-list { border-top: 1px solid var(--ink); }
.index-row {
  position: relative;
  display: grid;
  grid-template-columns: 2.5rem minmax(0, 1fr) minmax(7rem, 0.5fr) 1.5rem;
  gap: 1rem;
  align-items: center;
  min-height: 5.3rem;
  border-bottom: 1px solid var(--line);
  transition: padding-left 360ms var(--ease), color 250ms var(--ease-soft);
}
.index-row span {
  color: var(--muted);
  font-family: var(--mono);
  font-size: 0.66rem;
  font-variant-numeric: tabular-nums;
}
.index-row strong {
  font-family: var(--serif);
  font-size: clamp(1.35rem, 2.25vw, 2.4rem);
  font-weight: 400;
  letter-spacing: -0.035em;
}
.index-row em {
  font-family: var(--mono);
  font-size: 0.66rem;
  font-style: normal;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--muted);
}
.index-row b {
  font-weight: 400;
  opacity: 0;
  transform: translate(-0.5rem, 0.5rem);
  transition: opacity 280ms ease, transform 280ms var(--ease);
}
.index-row:hover,
.index-row:focus-visible,
.index-row.is-active { padding-left: 0.7rem; color: var(--accent); }
.index-row:hover em,
.index-row:focus-visible em,
.index-row.is-active em { color: inherit; }
.index-row:hover b,
.index-row:focus-visible b,
.index-row.is-active b { opacity: 1; transform: none; }
.row-thumb { display: none; }

.index-preview {
  position: sticky;
  top: 16vh;
  margin: 0;
  border: 1px solid var(--line);
  background: var(--paper-raised);
}
.index-preview img {
  aspect-ratio: 1600 / 1080;
  height: auto;
  object-fit: cover;
  object-position: top center;
  transition: opacity 200ms ease, transform 700ms var(--ease);
}
.index-preview.is-switching img { opacity: 0; transform: scale(1.03); }
.index-preview figcaption {
  display: flex;
  justify-content: space-between;
  padding: 0.7rem 0.85rem;
  border-top: 1px solid var(--line);
  font-family: var(--mono);
  font-size: 0.66rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--muted);
}

/* --- Approach --------------------------------------------------------- */

.approach {
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  gap: clamp(3rem, 8vw, 9rem);
  padding: clamp(7rem, 12vw, 13rem) var(--pad);
}
.approach-heading h2 { margin-top: clamp(1.5rem, 3vw, 3rem); }
.services { border-top: 1px solid var(--ink); align-self: end; }
.service-item { border-bottom: 1px solid var(--line); transition: color 280ms var(--ease-soft); }
.service-trigger {
  width: 100%;
  display: grid;
  grid-template-columns: 2rem minmax(0, 1fr) 1.25rem;
  gap: 1rem;
  align-items: center;
  margin: 0;
  padding: 1.05rem 0;
  border: 0;
  background: transparent;
  text-align: left;
  cursor: pointer;
}
.service-trigger span {
  color: var(--muted);
  font-family: var(--mono);
  font-size: 0.65rem;
  font-variant-numeric: tabular-nums;
}
.service-trigger strong { font-size: clamp(1rem, 1.6vw, 1.35rem); font-weight: 400; letter-spacing: -0.01em; }
.service-trigger b { font-size: 1.2rem; font-weight: 300; text-align: right; transition: transform 400ms var(--ease); }
.service-description { display: grid; grid-template-rows: 0fr; transition: grid-template-rows 450ms var(--ease); }
.service-description p {
  min-height: 0;
  overflow: hidden;
  max-width: 34rem;
  margin: 0 2.25rem 0 3rem;
  color: var(--muted);
  font-size: 0.86rem;
  line-height: 1.55;
  opacity: 0;
  transform: translateY(-0.45rem);
  transition: opacity 280ms ease, transform 380ms var(--ease), margin-bottom 380ms var(--ease);
}
.service-item:hover,
.service-item:focus-within,
.service-item.is-open { color: var(--accent); }
.service-item:hover .service-description,
.service-item:focus-within .service-description,
.service-item.is-open .service-description { grid-template-rows: 1fr; }
.service-item:hover .service-description p,
.service-item:focus-within .service-description p,
.service-item.is-open .service-description p { margin-bottom: 1.05rem; opacity: 1; transform: none; }
.service-item:hover .service-trigger b,
.service-item:focus-within .service-trigger b,
.service-item.is-open .service-trigger b { transform: rotate(45deg); }

/* --- Closing ---------------------------------------------------------- */

.closing {
  position: relative;
  min-height: 100svh;
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: clamp(7rem, 10vw, 10rem) var(--pad) 2rem;
  background: var(--accent);
  color: #14130f;
  overflow: hidden;
}
.closing::before {
  content: "";
  position: absolute;
  inset: 0;
  background: radial-gradient(90% 60% at 20% 100%, rgba(255, 255, 255, 0.24), transparent 65%);
  pointer-events: none;
}
.closing > * { position: relative; }
.closing h2 {
  max-width: 8.2em;
  margin: clamp(1.8rem, 4vw, 4rem) 0;
  font-family: var(--serif);
  font-size: clamp(4rem, 10vw, 11rem);
  font-weight: 400;
  line-height: 0.82;
  letter-spacing: -0.065em;
}
.closing-link {
  position: relative;
  align-self: flex-start;
  display: flex;
  gap: 4rem;
  align-items: center;
  min-width: min(100%, 29rem);
  padding: 1.05rem 0;
  border-top: 1px solid currentColor;
  border-bottom: 1px solid currentColor;
  font-family: var(--mono);
  font-size: 0.75rem;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  overflow: hidden;
}
.closing-link::before {
  content: "";
  position: absolute;
  inset: 0;
  background: var(--ink);
  transform: translateY(101%);
  transition: transform 520ms var(--ease);
}
.closing-link:hover::before, .closing-link:focus-visible::before { transform: translateY(0); }
.closing-link > * { position: relative; transition: color 320ms var(--ease-soft); }
.closing-link:hover > *, .closing-link:focus-visible > * { color: var(--paper); }
.closing-arrow { margin-left: auto; transition: transform 320ms var(--ease), color 320ms var(--ease-soft); }
.closing-link:hover .closing-arrow { transform: translate(0.4rem, -0.4rem); }

.closing-footer {
  position: absolute;
  left: var(--pad);
  right: var(--pad);
  bottom: calc(1.8rem + env(safe-area-inset-bottom, 0px));
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  font-family: var(--mono);
  font-size: 0.67rem;
  text-transform: uppercase;
  letter-spacing: 0.08em;
}
.closing-footer p { margin: 0; }
.closing-footer > a, .founder-credit a { position: relative; }
.closing-footer > a::after, .founder-credit a::after {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  bottom: -0.22rem;
  height: 1px;
  background: currentColor;
  transform: scaleX(0);
  transform-origin: right;
  transition: transform 320ms var(--ease);
}
.closing-footer > a:hover::after,
.closing-footer > a:focus-visible::after,
.founder-credit a:hover::after,
.founder-credit a:focus-visible::after { transform: scaleX(1); transform-origin: left; }

/* --- Reveals and cursor ----------------------------------------------- */

.js .reveal { opacity: 0; transform: translateY(2rem); transition: opacity 850ms var(--ease-soft), transform 950ms var(--ease); }
.js .reveal.in-view { opacity: 1; transform: none; }
.js .reveal-image > img { clip-path: inset(0 0 100% 0); transition: clip-path 1s var(--ease), transform 1.2s var(--ease); }
.js .reveal-image.in-view > img { clip-path: inset(0); }

.cursor {
  position: fixed;
  z-index: 1000;
  top: 0;
  left: 0;
  width: 4.6rem;
  height: 4.6rem;
  display: grid;
  place-items: center;
  padding: 0.4rem;
  border-radius: 50%;
  background: var(--accent);
  color: #fff;
  font-family: var(--mono);
  font-size: 0.6rem;
  line-height: 1.15;
  text-align: center;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  pointer-events: none;
  opacity: 0;
  margin: -2.3rem 0 0 -2.3rem;
  transform: translate3d(-200px, -200px, 0) scale(0.2);
  transition: opacity 220ms ease, background 400ms var(--ease-soft);
  will-change: transform;
}
.cursor.is-visible { opacity: 1; }

/* --- Responsive ------------------------------------------------------- */

@media (min-width: 781px) {
  .scroll-cue { display: inline-flex; }
}

@media (max-width: 980px) {
  .hero { display: flex; flex-direction: column; padding-top: calc(92px + env(safe-area-inset-top, 0px)); }
  .hero::before { display: none; }
  .hero-copy { padding-top: 0.5rem; }
  .hero h1 { max-width: 10.5em; font-size: clamp(3.2rem, 9.5vw, 6rem); }
  .hero-stage { order: 2; min-height: 52vh; }
  .hero-selector { order: 3; width: 100%; max-width: none; }
  .intro-band .eyebrow { grid-column: 1 / span 4; }
  .intro-statement { grid-column: 5 / -1; }
  .case-study,
  .case-reverse { grid-template-columns: 1fr; gap: 3.5rem; }
  .case-reverse .case-copy,
  .case-reverse .case-media { grid-column: 1; grid-row: auto; }
  .case-copy { position: static; min-height: auto; }
  .case-meta { margin-top: 3rem; }
  .index-layout { grid-template-columns: 1fr; }
  .index-preview { display: none; }
  .index-row { grid-template-columns: 2.5rem minmax(0, 1fr) minmax(6rem, 0.4fr) 4.6rem 1.5rem; }
  .index-row b { grid-column: 5; grid-row: 1; }
  .row-thumb {
    grid-column: 4;
    grid-row: 1;
    display: block;
    width: 4.6rem;
    aspect-ratio: 1.48 / 1;
    overflow: hidden;
    border: 1px solid var(--line);
    background: var(--paper-raised);
  }
  .row-thumb img { height: 100%; object-fit: cover; object-position: top center; }
}

@media (max-width: 720px) {
  :root { --pad: 1.1rem; }
  .site-header { height: 64px; }
  .primary-nav { display: none; }
  .menu-toggle { display: flex; }
  .hero { min-height: auto; padding-bottom: 2rem; gap: 1.4rem; }
  .hero-copy { min-height: 44svh; display: flex; flex-direction: column; justify-content: center; }
  .hero h1 { font-size: clamp(3.2rem, 15vw, 5.2rem); margin-top: 1.2rem; }
  .hero-intro { font-size: 0.92rem; }
  .hero-stage { min-height: auto; }
  .hero-image-wrap { flex: none; min-height: 0; aspect-ratio: 0.9 / 1; }
  .stage-badge { opacity: 1; transform: none; top: 0.55rem; right: 0.55rem; padding: 0.35rem 0.5rem; font-size: 0.56rem; }
  .stage-meta { grid-template-columns: 1fr; gap: 0.6rem; }
  .stage-meta > p { font-size: 0.78rem; }
  .hero-selector {
    display: flex;
    overflow-x: auto;
    scroll-snap-type: x mandatory;
    overscroll-behavior-x: contain;
    border-top: 0;
    scrollbar-width: none;
    margin: 0 calc(var(--pad) * -1);
    padding: 0 var(--pad);
  }
  .hero-selector::-webkit-scrollbar { display: none; }
  .project-tab,
  .project-tab:nth-child(odd),
  .project-tab:nth-child(even) {
    flex: 0 0 auto;
    min-width: 10.5rem;
    scroll-snap-align: start;
    padding: 0.85rem 1rem 0.85rem 0;
    border-left: 0;
    border-top: 1px solid var(--line);
  }
  .project-tab:nth-child(odd):hover,
  .project-tab:nth-child(odd):focus-visible,
  .project-tab:nth-child(odd).is-active,
  .project-tab:nth-child(even):hover,
  .project-tab:nth-child(even):focus-visible,
  .project-tab:nth-child(even).is-active { padding-left: 0; }
  .intro-band { display: block; padding-bottom: 3.5rem; }
  .intro-statement { margin-top: 2rem; font-size: clamp(2.6rem, 12vw, 4.2rem); }
  .marquee { padding: 0.9rem 0; }
  .case-study { padding-top: 5rem; padding-bottom: 5rem; }
  .case-copy h2 { font-size: clamp(3.4rem, 15vw, 5.2rem); }
  .case-meta div { grid-template-columns: 5.5rem 1fr; }
  .media-wide { aspect-ratio: 0.95 / 1; }
  .media-pair,
  .case-reverse .media-pair { grid-template-columns: 1fr 0.52fr; margin: 0.9rem 0 0; gap: 0.9rem; }
  .case-reverse .media-pair { grid-template-columns: 0.52fr 1fr; }
  .case-note { margin-top: 2rem; font-size: 1.35rem; }
  .quote-section { min-height: 72svh; }
  .quote-section blockquote { margin-left: 0; font-size: clamp(2.9rem, 12.4vw, 4.2rem); }
  .quote-credit { text-align: left; }
  .duet-heading,
  .index-heading { display: block; }
  .duet-heading h2,
  .index-heading h2 { margin-top: 2rem; }
  .duet-panels { display: grid; min-height: 0; }
  .duet-explainer { grid-template-columns: 1fr; margin-bottom: 1.5rem; }
  .duet-explainer > div { grid-template-columns: 1fr; gap: 0.7rem; }
  .duet-panel { aspect-ratio: 0.84 / 1; }
  .duet-panel:hover { flex-basis: auto; }
  .duet-panel p { opacity: 0.9; transform: none; }
  .duet-panel::after { inset: 30% 0 0; }
  .index-row { grid-template-columns: 2rem minmax(0, 1fr) 4rem 1.5rem; min-height: 4.9rem; }
  .index-row em { display: none; }
  .index-row b { opacity: 1; transform: none; grid-column: 4; grid-row: 1; }
  .row-thumb { width: 4rem; grid-column: 3; grid-row: 1; }
  .approach { grid-template-columns: 1fr; }
  .approach-heading h2 { font-size: clamp(3rem, 13vw, 4.6rem); }
  .closing { min-height: 90svh; padding-bottom: 7rem; }
  .closing h2 { font-size: clamp(4.2rem, 19vw, 7rem); }
  .closing-link { gap: 1.5rem; }
  .closing-footer { flex-direction: column; bottom: calc(1.25rem + env(safe-area-inset-bottom, 0px)); }
  .cursor { display: none; }
}

@media (hover: none) {
  .duet-panel p { opacity: 0.9; transform: none; }
  .index-row b { opacity: 1; transform: none; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }
  .js .reveal { opacity: 1; transform: none; }
  .js .reveal-image > img { clip-path: none; }
  .line-mask > span { transform: none; }
  .js .hero-copy > *, .js .hero-stage, .js .hero-selector { opacity: 1; transform: none; }
  .mobile-menu a[data-menu-link] { opacity: 1; transform: none; }
  .cursor, .grain, .scroll-cue i::after { display: none; }
  .marquee-track { transform: none !important; }
}

/* --- Motion hooks (must follow the component rules above) -------------- */

.split-word { display: inline-block; }

.case-media img,
.duet-panel img {
  transform: translate3d(0, var(--py, 0px), 0) scale(var(--ps, 1));
}
.case-media figure[data-parallax-host] img { --ps: 1.07; }
.case-media figure:hover img { --ps: 1.1; }
.case-media figure:not([data-parallax-host]):hover img { --ps: 1.02; }
.duet-panel:hover img,
.duet-panel:focus-visible img { --ps: 1.03; }